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There's no shortage of ways to use Concession Based Media™...

Whether used by advertisers to communicate timely and unique specials or promotions across our Convenience Store Network, or implemented by Sports & Entertainment teams & venue operators to extend available sponsorship media inventory for sale, Concession Based Media™ provides the platform to help innovate messaging in a new and unique way, also bridging into complementary digital media efforts  – all while offering patrons a safer and easier way to carry food or drink!

Increase audience engagement & customer loyalty with Concession Based Media™!

We are proud to introduce a new category of messaging – Concession Based Media™. Concession Based Media™ allows brands the ability to take advantage of previously unexploited messaging space to help better engage patrons.  Whether employed across our network of retail convenience stores, or in sports and entertainment venues, it allows advertisers or sponsors to align with popular franchises, teams and events for timely, effective, and versatile “up-close-and-personal” messaging with greater message retention, and more meaningful consumer engagement.

  • NEW CATEGORY of advertising media & promotional messaging
  • Unique messaging, engagement, and souvenir opportunities
    directly tied to carrier design
  • Complements existing advertising channels (digital, print,
    OOH, etc.) or in-venue messaging opportunities (retail signage,
    surface films, concourse displays, electronic messaging, etc.)
  • Concession Based Media™ can be used in greater omni-channel media efforts
    easily interfaces with digital efforts for accurate analytics &
    simplistic ROI metrics
  • Easily bridge carrier messaging with complementary digital media efforts using our Concession Based Media™ software platform to offer contests, coupons, and unique digital collectibles


Environmental Responsibility

Our environmental approach is one of waste reduction, sustainability, and recyclability/biodegradability. All of our CupL™ substrates are recyclable, and two are fully biodegradable. We focus on both pre-consumer impact and post-consumer impact, and our form factor reduces waste significantly (1,000 CupLs™ fit into 4 small boxes, whereas 1,000 pulp paper trays take up a few pallets, cost more to ship, and have a greater carbon footprint.)

PLUS, status quo pulp paper trays are often NOT recyclable OR biodegradable. The CupL™ is printed on three different substrate options, each with its own unique look and environmental characteristics.


  • Kraft Paper
  • 100% Recyclable
  • Moisture Resistant
  • Double-Sided Printing
  • Entry-level pricing


  • Coated Kraft
  • 100% Recyclable
  • High Quality Print
  • Semi-gloss finish
  • Moisture Barrier
  • Engineered for strength
  • Double-Sided Printing


  • Mineral-based Paper
  • 100% Recyclable
  • No trees or water used in production
  • Highest quality print
  • Waterproof
  • Tear Resistant
  • Satin finish
  • Double-Sided Printing

*Available for CupL™ ONLY


The unique design of our Portable Billboard™ drink carriers allows for added health
and safety benefits, as well as key advertiser and messaging attributes not available for other in-venue messaging channels.

  • Safer and cleaner way to carry concessions; retain concession
    sales by reinforcing food safety
  • High visibility & blanket impression value
  • High message retention from “walking billboards” and
  • Platform for various media extensions (Web links, AR, QR, etc.)
  • Timely & flexible messaging opportunities, affordable and environmentally conscious


The nature of Concession Based Media™ means it allows for extensive use, in many scenarios and environments. Below are listed just a few areas where Concession Based Media™ can be easily and effectively deployed via the Cup Carrier Media platform. Each day, we discuss and explore new opportunities for implementation and the potential impact is virtually unlimited!

  • Convenience Stores and "Grab-and-Go" Venues
  • Sports Leagues & Sporting Events (Professional and Collegiate)
  • Motor-sports, Racing Events, and Super Speedways
  • World Sports Competitions (Olympics & Special Olympics, World Cup, etc.)
  • Concerts, Festivals, Outdoor Events (Rodeos, fairs, etc.)
  • Fast Food Brands or Restaurant Take-out
  • Food Delivery Services
  • ...or anywhere people need to transport food & drink!

Contact Us Today!

Cup Carrier Media Corp. is listed as a Preferred Vendor with AATAC, in the “Cool New Products” category. AATAC represents 89,000+ Convenience Store retailers in the continental US.

Get In Touch
  • Suite 2110, 555 4th Ave. S.W., Calgary, AB, T2P 3E7

Patented – US/CAN – © Copyright 2020-2023 Cup Carrier Media Corp., All Rights Reserved

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